Last updated: January 1, 2023
Introduction
Brioso® Shoes, Sandals, Boots (“Brioso“, “we“, “us“, or “our“) operates the brioso.shop website and related mobile application (the “Service“).
This Privacy Policy describes how we collect, use, process, and disclose your information, including personal information, in conjunction with your access to and use of the Service.
Please take a moment to read this Privacy Policy carefully. If you have any questions about this Policy or your personal information, please contact us using the information provided at the end of this Policy.
Information We Collect
We collect both personal and non-personal information from you in order to provide and improve the Service.
Personal Information
Personal information refers to any information that identifies or can be used to identify you. The personal information we collect depends on how you use the Service.
Account Registration. When you register for an account, we may collect your name, email address, phone number, and other information you provide.
Purchases. When you make a purchase, we collect information necessary to complete the transaction, such as your name, billing and shipping addresses, phone number, email address, payment card information, and order details.
User Content. If you submit reviews, comments, photos, videos, or other user generated content, we collect the information you provide.
Communications. If you contact us directly, we may receive additional personal information about you. For example, when you contact our customer support team, we will receive your name, email address, phone number, the contents of a message or attachments that you may send to us, and other information you choose to provide.
Non-Personal Information
We also collect data in a form that does not, on its own, permit identifying you. This non-personal information includes:
- Browser and Device Information such as IP address, unique device identifiers, operating system, browser type and language, and other technical information about your computer or device.
- Usage Information such as access dates and times, pages viewed, links clicked, pages visited before and after navigating to our Service, scrolls, clicks, mouse movements, timezone, and other actions taken on the Service.
- Location Information such as your device’s GPS signal or information about nearby WiFi access points and cell towers that may convey information about the approximate location of your device.
- Analytics Information about use of the Service from third-party analytics providers that we use such as Google Analytics.
- Third-Party Tracking Tools such as cookies, pixels, tags, scripts, and web beacons that allow third parties to collect your non-personal information when you visit and interact with our Service and other websites or services.
We may aggregate this information to analyze how the Service is being accessed and used. Aggregated data is non-personal because it does not reveal your identity.
How We Use Your Information
We use your personal and non-personal information in a number of ways, including:
- Provide, operate, and maintain the Service
- Enable you to access and use the Service
- Process and complete your orders
- Send you product shipping confirmations and updates
- Communicate with you about your account, activities on our Service, address problems, and respond to your requests and inquiries
- Customize your experience with the Service such as remembering your information to automatically fill in forms for future transactions
- Analyze use of the Service and improve its functionality
- Notify you about changes, updates, and offers based on your communication preferences
- Detect, investigate, and prevent activities that may violate our policies or be illegal
- Meet legal requirements and comply with legal process
- Pursue our legitimate interests such as direct marketing, data analytics, identifying usage trends, and fraud prevention
We process your personal information for the purposes outlined in this policy or described at the time of collection. We will not process your personal data for any unrelated or incompatible purposes unless we obtain your consent.
Disclosure of Your Information
We disclose your personal and non-personal information as follows:
Vendors and Suppliers. We may share your personal and non-personal information with trusted third party vendors and suppliers that provide services on our behalf, such as:
- Hosting, operating, and managing our Service
- Processing orders and delivering products
- Providing customer service, advertising, and marketing assistance
- Providing analytics services regarding the use of our Service
- Assisting with fraud prevention and safety purposes
These vendors and suppliers only have access to perform these tasks on our behalf and are contractually bound to protect and to use the information only for authorized purposes.
Business Transfers. We may sell, transfer, or share some or all of our business or assets to a third party, such as in an acquisition, merger, bankruptcy, dissolution, reorganization, or liquidation. Any such business transaction will include your information such as customer lists and usage data.
Legal Compliance and Security. We may access, preserve, and disclose your information if we have a good faith belief that doing so is necessary to:
- Comply with applicable laws, regulations, or legal process
- Protect and defend our rights and property or other legal rights
- Enforce our agreements and policies
- Protect the interests, rights, safety, and security of Brioso, our employees and contractors, customers, and others
Public. Some of the information we collect from you is public information and may be accessed by anyone. For example, if you post a review, the content of that review is public information that may be viewed by others.
Analytics. We may disclose or otherwise allow analytics vendors and other third parties to collect non-personal information from users of our Service to help analyze usage and improve the Service.
Advertising. We may allow third party ad networks, social media companies, and other advertising companies to collect non-personal information such as your interests and browsing habits from users of our Service to help tailor and provide relevant advertisements on our Service and across the Internet.
Your Choices. In certain circumstances, we may ask for your consent to share your personal or non-personal information. You can withdraw your consent at any time by contacting us using the details at the end of this policy.
Aggregated or Anonymized Data. We may share non-personal, aggregated, or demographic information with third parties for marketing, advertising, research, or similar purposes.
Cookies and Online Tracking
We and our third party partners may use cookies, pixels, tags, scripts, local storage, and other tracking technologies (“Tracking Technologies“) to collect and store your information in order to provide you with a better, faster, and safer experience and to improve our Service.
Cookies are small pieces of data stored in text files on your device when websites are loaded into your browser. They are widely used to make websites function properly, to operate more efficiently, and to provide analytics information.
We may use both session cookies (temporary cookies that expire after you close your browser) and persistent cookies (cookies that remain on your device after you close your browser) for purposes like preserving your preferences on our Service.
Most web browsers can be configured to limit cookie placement or to decline cookies completely. Removing or rejecting cookies may affect your ability to use parts of our Service.
Online Tracking. We may work with analytics companies to help us understand how the Service is being used, such as tracking page visits, conversion rates, purchase history, clickstream data, time spent on pages, and other user behavior metrics. Many devices allow you to opt-out of tracking for web browsers and some devices offer additional options for controlling tracking preferences.
Do Not Track. Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not want them to track your online activities. Our Service does not alter its practices when it receives Do Not Track browser settings and signals.
Advertising Tracking. You may limit use of cookies for online behavioral advertising purposes by visiting www.aboutads.info/choices or www.networkadvertising.org/choices. Opting out only means that those selected members will no longer deliver targeted content and advertising to you but does not mean you will no longer receive any targeted content and ads. Also, if your browser has a “limit Ad tracking” option, you may need to disable that for full functionality of our Service.
Please refer to your browser’s instructions to learn more about cookies and how you may adjust your settings to limit or remove cookies. Other useful resources for learning about online privacy include www.allaboutcookies.org and www.youronlinechoices.eu.
Children’s Privacy
The Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without parental consent. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us using the information below. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete such information.
Data Security
We follow generally accepted standards and maintain reasonable safeguards and practices to protect the confidentiality and security of your information. This includes technical, physical, and organizational security measures to protect against loss, misuse, unauthorized access, disclosure, or modification of the information we collect and store.
However, no electronic data storage or transmission can be guaranteed to be completely secure. We cannot guarantee the complete security of your information.
Data Retention
We retain your personal information for as long as needed to fulfill the purposes for which it was collected, including to meet our legal, regulatory, or other compliance obligations. We will then securely delete or anonymize your information according to our data retention policies, unless a longer retention period is legally permitted or required.
International Data Transfers
We are headquartered in the United States and have service providers in other countries. Your personal information may be transferred to, stored, and processed in the United States or other locations outside of your state, province, or country where privacy laws may not be as protective. By using the Service, you consent to such transfer, storage, and processing. We will take legally required steps to ensure that your personal information is protected and we have legal mechanisms such as standard contractual clauses in place to uphold appropriate safeguards for international data transfers.
Your Privacy Choices and Rights
We offer you certain choices regarding how we use and share your information. You have the right to:
- Access the personal information we hold about you
- Correct or update your personal information when it is inaccurate
- Delete your personal information
- Restrict or object to processing of your personal information
- Receive your personal information in a portable format
- Object to direct marketing – opt out of marketing communications
To make a request, please contact us using the information below. We will consider and respond to your request in accordance with applicable laws. Keep in mind that in some cases we may not be able to fully comply with your request, such as when we have a legal obligation to keep the information.
California Resident Rights
If you reside in California, you have specific rights related to your personal information.
Right to Know. You have the right to request information about the personal information we collect, use, and disclose about you.
Right to Deletion. You have the right to request the deletion of personal information we collect or maintain about you.
Right to Non-Discrimination. You have the right to not receive discriminatory treatment if you exercise any of your privacy rights.
To make a request related to your California privacy rights, please contact us as indicated below. We will confirm receipt of your request within 10 days and provide information about how we will process the request, and respond within 45 days as required under California law.
How to Contact Us
If you have any questions about this Privacy Policy or your privacy rights, please contact us by email at [email protected] or by writing to:
Brioso® Privacy
123 Shoe Store Lane
Los Angeles, CA 90036
Changes to this Policy
We may periodically change this Privacy Policy to keep pace with new technologies, industry practices, and regulatory requirements, and to reflect updates to our business operations and practices.
We will provide notice of material changes to this Policy through the Service. Your continued use of the Service after the updated policy takes effect indicates that you accept the revised Privacy Policy.
The date on which the latest update was made is indicated at the top of this document.
Additional Information for the EEA
If you reside in the EEA, United Kingdom, or Switzerland, you have certain rights under the GDPR, UK GDPR, and Swiss data protection law.
We rely on the following legal bases to collect, use, share and otherwise process your personal information:
- Performance of a contract – We need to process your personal information to carry out our obligations under our terms of service and contractual agreements with you.
- Legitimate Interests – We process your personal information to carry out activities that further our legitimate business interests.
- Compliance with legal obligations – We need to process your personal information to comply with legal obligations.
- Consent – In some cases, we process your personal information based on the consent you expressly grant to us at the time of collection. You have the right to withdraw this consent at any time, which will not affect the lawfulness of processing based on your consent before its withdrawal.
We do not sell or otherwise disclose your personal information to third parties for monetary or other valuable consideration. You have the right to opt-out of non-essential cookies and online behavioral advertising. For more information about your privacy rights, please see the Your Privacy Rights section above. You can file a complaint with your local supervisory authority at any time.
Contact Us
Please contact us with any questions or concerns you may have about your personal information or our privacy practices. We will promptly address your inquiry and strive to reach a satisfactory resolution.
You can reach us at:
Brioso Privacy
123 Shoe Store Lane
Los Angeles, CA 90036
Email: [email protected]
Thank you for taking the time to review our Privacy Policy. We hope you enjoy using our products and services!